CMO Roundtable: SOLD OUT!
2012 CMO Roundtable: Achieve True Customer Engagement
In this era of more complex social interactions, increasing choice and technology-driven peer-to-peer exchange, brands need to do more than just communicate with consumers – they need to engage. At the same time, customers’ attitudes and expectations towards the companies they do business with are changing, as they demand more value, more transparency and personal relevancy.
This all means upending the traditional ad-centric model to… Show more
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