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CMO Roundtable: SOLD OUT!

Thursday, May 24, 2012 6:00p
Boston Harbor Hotel Boston, MA

2012 CMO Roundtable: Achieve True Customer Engagement
In this era of more complex social interactions, increasing choice and technology-driven peer-to-peer exchange, brands need to do more than just communicate with consumers – they need to engage. At the same time, customers’ attitudes and expectations towards the companies they do business with are changing, as they demand more value, more transparency and personal relevancy.
This all means upending the traditional ad-centric model to
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Location & Nearby Info
Boston Harbor Hotel
70 Rowes Wharf
Boston, MA 02110
(617) 439-7000
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