Marketing Analytics 101

Level: This is an intro. course for those who are new to Marketing Analytics.
What You'll Learn: You know what they say...you can't manage it unless you measure it! In this course, you'll learn the fundamentals of Marketing Analytics. Review how to identify the metrics that drive business success, and how to track the efficacy of your marketing campaigns. This class covers:
Understanding common Key Performance Indicators (KPIs)
Defining your goals
Identifying campaign optimization opportunities
Email… Show more Marketing Analytics
Content Marketing Analytics
Campaign Analytics
Class Structure:
30 minute talk
30 minute interactive workshop
15 - 30 minute Q&A
This class is part of the Test & Measure Bundle. Other classes include:
6/13 Web Optimization 101 (Eric Hansen, SiteSpect)
6/18 Customer Development 101 (Rebecca Van Nederynen, Carbonite)
Sarah Hodges is the co-founder of Intelligent.ly. In 2008, Sarah joined the team at

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