Marketing Analytics 101
Level: This is an intro. course for those who are new to Marketing Analytics.
What You'll Learn: You know what they say...you can't manage it unless you measure it! In this course, you'll learn the fundamentals of Marketing Analytics. Review how to identify the metrics that drive business success, and how to track the efficacy of your marketing campaigns. This class covers:
Understanding common Key Performance Indicators (KPIs)
Defining your goals
Identifying campaign optimization opportunities
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500 Harrison Ave.
Boston, MA 02118
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