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Genre Documentary
Running Time 98 min
MPAA rating Unrated
Release Date Jun 1, 2012
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Pink Ribbons, Inc.

The ubiquitous pink ribbons of breast cancer philanthropy and the hand-in-hand marketing of brands and products associated with it permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer, more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80… Show more

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June 22, 2012 - Boston.com - By Janice Page, Globe Staff

Iwon’t pretend to be objective on the topic of raising money for breast cancer research and awareness. Having lost loved ones to this disease, I’ve marched and I’ve donated and, yes, I’ve even worn pink. I’ve trusted that the millions of dollars collected in the name of prevention and cure mean that, someday, far fewer people will die.

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